Ive collected all the Facetory brand masks and just started using them. I started with this one. The Every Day Pearl brightening mask. My skin is dry, mature & really needs all the moisturizing/ hydration, it can get! I never can never get TOO MUCH of both and this particular mask, not only brightens skin, its very moisturizing. Im not sure which ingredient is responsible for that but, I feel I get a bonus, when a mask delivers more than just the main ingredient. Pearl ingredient, is my new, love, in masking! I felt a great fut but everyones face is shaped different. I have a smaller face due to a small jaw line so when other users claim, they didnt get a good fit, its probably for 2 reasons and you can use my tip for guidance. If your jawline is short, or long, and do you have round full cheeks. Is your forehead receding? Do you have 1, 2 or all 3 of these facial features? Use that, as a guide when you notice a review, claiming the mask didnt fit right. Most reviews have photos, you can compare your face shape to the reviewers. Personally, I get pretty good fits, with the Facetory brand masks. The serums are very effective and the masks are priced perfectly for any budget... But them in bulk, for these prices.