Sheet masks are the gateway item into the world of Korean beauty and skincare. Acting as inexpensive mini facials, sheet masks give the skin intense hydration, suppleness, and brightening effects in less than half an hour! Sheet masks can range in functions, materials, and ingredients. However, the majority of sheet masks are typically made for brightening, moisturizing, acne control, pore care or anti-aging effects. Most cotton sheets are soaked in essences containing nourishing active ingredients ranging from tea tree for acne control and ceramide for moisture retention. The essence is kept from evaporating by the sheet mask which locks in all the moisture and protects it from being exposed to the air. With such close contact to the skin, the essence forces the antioxidants and vitamins to penetrate into the skin’s top layer more effectively than if the essence was applied without a protective barrier such as a sheet mask.


What are the different materials of sheet masks?

Masks are most commonly made out of either cotton fiber sheets called microfibers or a jelly-like material called hydrogels. The hydrogels themselves are made up of an essence, making the mask 100 percent water soluble! Because of this unique characteristic, hydrogels will begin to melt slightly when it comes in contact with the heat of your skin. Other types of materials include bio-cellulose, tencel, cupra, and foil.


How many times a week should I sheet mask?

Currently, there is a trend in Korea when women usually sheet mask once a day, also known as “1 pack 1 day”. However, the average person will sheet mask 1-2 times a week, which is sufficient to get that dewy K-beauty glow.





How does it fit into my routine?

With all of the different toners, serums, and essences, where do sheet masks fit into the picture? There is no set golden rule because every skin type is different and what works for one skin type may not fit another skin type. But in general, the recommended routine is to cleanse, tone, sheet mask and then moisturize afterwards.



How long do I leave a sheet mask?

A common mistake beginner sheet mask users make is leaving the mask on for too long.
Remember: do not leave a sheet mask on overnight! Sheet masking should be kept between 15-25 minutes and should not exceed 30 minutes. Leaving sheet masks on until they dry will actually cause a reversal effect because the sheet will begin to reabsorb the moisture from the skin.


There’s extra essence in the bag, should I throw it away?

No, don’t throw it away! The leftover essence can be used all over the arms, neck, elbows, and knees for extra moisture and nutrition.


Can I reuse a sheet mask?

Sheet masks are for one time use only.


When should I sheet mask?

Sheet masks are great to use at night or during the morning before applying make up. We recommend using sheet masks that are creamier and richer in essence at night so all of the nutrients can really sink in while you are sleeping.





Quick How-To on Sheet masking

  1. Remove mask from the package.
  2. Unfold the sheet mask and place it on your face aligning the holes to your eyes, nose, and mouth. If there is any remaining essence left in the bag, pat the extra essence all over your neck, arms, elbows, knees, etc.
  3. Sit back and relax for 15-25 minutes.
  4. Peel off the mask and discard the sheet mask.
  5. Gently pat the essence into your face for maximum absorption.
  6. Moisturize afterwards to seal in all of the nutrients.